LocalSEOSpecialist
Proof, not promises

Local SEO results for real businesses

Genuinely local, dated results. We report on the outcomes that matter: calls, leads and enquiries.

Dentists · Manchester

From invisible to the top of the map pack

New-patient enquiries tripled after a GBP overhaul and a local content push.

#1
map pack
+212%
calls
+96%
bookings

Plumbers · Birmingham

Ranked for every "near me" emergency search

Owner now turns down work, the phone rings before competitors even load.

+31
keywords
+188%
leads
+120%
bookings

Accountants · Birmingham

More local clients for a Birmingham accountancy firm

An accountancy firm wanted higher-quality local clients. Local SEO doubled organic enquiries within two quarters.

+104%
Organic enquiries
+42
Local keywords
+96%
Organic traffic

Roofers · Glasgow

A steady pipeline of roofing leads in Glasgow

A Glasgow roofing business replaced unpredictable referrals with a steady pipeline of local leads from search.

+147%
Leads
+27
Keywords ranking
Top 3
Map-pack
My own project work

First-person SEO case studies

Longer, written-up accounts of projects I led myself, including the problems I found, the decisions I argued for, and what I would do differently.

Current homepage of Meridian Fitness UK, showing the Expert Training Exceptional Results hero and the gym's main navigation

Gym & fitness · Greenwich, London

Meridian Fitness UK: when technical SEO turned into a website revamp

I started with technical SEO and ended up proposing a full website revamp. Here is what I found, why I asked for a bigger change, and how I kept the campaign moving after launch.

Written by Nazir Abbas · current homepage screenshot
Current homepage of Meridian Spa UK, showing the Relax, Rejuvenate and Love Yourself hero and the spa's booking navigation

Spa & wellbeing · Greenwich, London

Meridian Spa UK: building a website that reflects the people behind the treatments

The work began with technical SEO and grew into a website revamp, daily publishing, link building, and a stronger public presence for the spa's certified therapists.

Written by Nazir Abbas · current homepage screenshot
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