Google Business Profile Scorecard
Work through the signals that decide map-pack visibility and get a weighted score with a prioritised fix list. Open your profile in another tab and tick as you go.
Foundations
Completeness
Reviews
Activity
Fix these first
Ordered by how much each one usually matters.
- 1Profile is claimed and verified
- 2Primary category is the most specific accurate one
- 3Name, address and phone match your website exactly
- 4Business name has no keywords stuffed into it
- 5Review count is competitive with your map-pack rivals
- 6Reviews arriving steadily, not in bursts
Why this is a self-assessment
Google does not allow automated reading of a Business Profile, and any tool claiming to audit yours without access is either guessing or using paid scraped data. Rather than pretend, this scorecard walks you through the same checklist we use on client accounts, so you learn what matters while you score it.
The weights are not even. Your primary category, a clean business name and an honest review process carry far more than whether messaging is switched on. A high score with a weak website still will not rank, because the profile is only one part of local visibility.
See exactly where you're losing local customers
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- A clear picture of where you rank locally today
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- How you compare to nearby competitors
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