Win more direct bookings and rely less on the OTAs.
Guests search by location and amenities before they book. As a hotel SEO agency, our local SEO for hotels gets you found on Google so more bookings come direct — not through the OTAs.
Guests find you on Google — then book via an OTA
Travellers search for hotels by area and amenities, then all too often book through an OTA that takes a hefty commission. Strong local SEO captures those guests earlier and sends more of them to your own booking engine.
- !Paying heavy OTA commissionEvery OTA booking costs you margin that direct bookings keep.
- !Not ranking for your locationGuests searching your area aren’t finding your hotel first.
- !Direct site buriedYour own booking page loses out to aggregators and OTAs.
- !Reviews not convertingRatings and reviews decide the booking — and yours could do more.
Hotel local SEO isn’t the same as everyone else’s
Hotel local SEO has its own rules — OTAs, seasonality and amenity searches — so our SEO strategy for hotels is built around them. Hotels compete in a market most SEO isn’t built for. Four things make ranking a hotel its own discipline — and they’re exactly where we focus.
You’re up against the OTAs
Booking.com and Expedia outspend any independent hotel. Local SEO is the affordable route to bookings that skip the commission.
A longer booking journey
Guests research and compare for days before they book. You need to stay visible and trusted across the whole decision window.
Amenity & landmark searches
“Hotel with parking near…”, “dog-friendly hotel in…” — hotel schema and amenity pages capture searches generic SEO misses.
Reviews across many platforms
Google, TripAdvisor and OTA reviews all feed your rankings and AI answers. Hotels have a far bigger review surface to manage.
Hotel SEO services, built around more direct bookings
Everything in our hotel SEO services aims at one outcome: more of the right guests finding and booking you direct. As an SEO agency for hotels — a hotel SEO company built for hospitality — we grow bookings, not vanity rankings.
Google Business Profile
We optimise your profile for “hotels near me” and location and amenity searches so you land in the map pack.
Location & amenity pages
Pages built around your location, rooms and amenities to capture direct search demand.
Review generation
Ethical systems that steadily grow your five-star reviews — a top ranking and trust driver.
Local citations
Consistent business details across the UK and industry directories Google trusts.
Competitor targeting
We find where competitors are winning locally and build a plan to outrank them.
AI answer visibility (AEO & GEO)
We optimise you so AI tools — ChatGPT, Gemini, Perplexity and Google’s AI Overviews — recommend you when people ask for a hotel.
Booking reporting
Clear monthly reports on rankings, calls and enquiries — no vanity metrics.
Built for every kind of UK property
Our SEO for hospitality industry clients — real SEO hospitality industry expertise — scales to any property, from SEO strategies for small hotels and B&Bs to groups. Different properties attract different guests — and need different search strategies. We tailor the plan to yours.
Boutique & independent hotels
Stand out from the chains with authentic, local content and a review profile they can’t replicate.
B&Bs & guest houses
Win the hyper-local “near [attraction]” searches where smaller properties can genuinely dominate.
Business & city-centre hotels
Corporate guests search differently — meeting rooms, parking, early check-in. We target those terms.
Spa, resort & country-house hotels
Amenity-led searches — spa breaks, weddings, getaways — with high booking value per guest.
Serviced apartments & aparthotels
Longer-stay and corporate keywords, plus the amenities extended-stay guests search for.
Pet-friendly & niche stays
Fast-growing, loyal demand — “dog-friendly hotel in…” and other specialist, high-intent searches.
More direct bookings, less commission
A hotel leaned heavily on OTAs. We optimised the profile, built location and amenity pages and improved review signals.
Direct bookings grew steadily as the hotel ranked for local and amenity searches.
“We’re keeping far more margin now that direct bookings are up.”— General manager, Edinburgh (placeholder)
90-day results
Keep the commission you’re handing to the OTAs
Every OTA booking skims 15–30% off the top. Every direct booking keeps it — and the guest relationship with it.
You keep the lot
They take a cut — every time
A clear path to more bookings
Audit
We assess your visibility vs local competitors.
Optimise GBP
Your profile tuned for local hotel searches.
Location pages
Pages for your location, rooms and amenities.
Reviews & links
More reviews and trusted local signals.
Report
Monthly reporting on booking growth.
A local SEO partner that gets hospitality
We work the way hotels need — focused on direct bookings, honest about results, and ready for how guests search now.
Hospitality specialists
We speak OTAs, direct-booking strategy and amenity search — not just generic, one-size-fits-all SEO.
Everything aimed at direct bookings
No vanity metrics. Every action is built to move guests off the OTAs and onto your own booking engine.
Visible in AI search too
We optimise for ChatGPT, Gemini, Perplexity and Google’s AI Overviews as well as the classic map pack.
Clear, honest reporting
Monthly reports on rankings, calls and enquiries you can actually read — starting with a free, no-obligation audit.
Trusted by hotels across the UK
“Direct bookings are up and our OTA commission is down. Exactly what we wanted.”
“They understand hospitality and the OTA problem. Real, measurable results.”
“Clear reporting and a genuine lift in direct bookings.”
Local SEO for hotels, answered
How do you get hotels more direct bookings?
Can you really reduce our OTA reliance?
Do you build pages for amenities?
Will AI tools recommend my hotel?
How long until we see direct bookings grow?
Do I get a dedicated hotel SEO consultant?
Are you a hotels SEO company or a generalist agency?
What does your hotel SEO solution include?
How much does hotel SEO cost?
How quickly will we see more direct bookings?
Can you reduce our OTA commission?
Get a free local SEO audit for your hotel
See where you’re losing direct bookings to OTAs and competitors — and how to win them back.
Takes 2 minutes · No commitment · UK hotels